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DER Reisebüro Will Become DERTOUR Reisebüro

travel agencies get a new branding – next step in the leading brand strategy

DER Touristik is taking the next step in its leading brand strategy: At the turn of the year, DERTOUR Reisebüro will replace the former DER Reisebüro brand.

“The continuation of our travel agencies under the DERTOUR name is the next logical step for a uniform brand presentation at all contact points, towards an integrated tourism brand”, highlights Ingo Burmester, CEO DER Touristik Central Europe. The travel agency chain is benefiting from the prominence and positive perception of the DERTOUR brand. “Strong brands build trust”, Burmester is convinced of this. “Joint campaigns and joint marketing enable us to make best possible use of synergies and thus offer customers important guidance.”

The transition of the 400 branches across Germany is expected to be completed by late January 2022. In future, the offices can be found online at www.dertour-reisebüro.de.

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Aus DER Reisebüro wird DERTOUR Reisebüro

DER Touristik and Deutsche Seereederei are merging

Aim: Market Leaders for Sustainable Tourism in Europe

The DER Touristik Group and DSR Holding, a wholly owned subsidiary of Deutsche Seereederei, are joining forces. To do so, DR Hospitality GmbH & Co KG with headquarters in Hamburg and Rostock was founded founded as a joint venture, in which both companies each hold a 50 per cent share. The aim of the merger is to become a Europe-wide market leader in environmentally friendly and sustainable tourism with the A-Rosa, Resorts & Hideaways, aja and Henri Hotels brands. The new company will be represented by Sören Hartmann, CEO DER Touristik Group, and board member of REWE Group, as well as Horst Rahe, managing partner of Deutsche Seereederei. Former DSR Hotel Holding managers Daniel Bär and Björn Franz will take over the management. The transaction’s completion is still subject to approval by the responsible antitrust authorities.

The newly founded DR Hospitality GmbH & Co. KG will initially be responsible for the operation and marketing of 16 hotels and resorts under the A-ROSA, aja, Henri Hotels, Louis C. Jacob, and Hotel Neptun brands. Both shareholders and their representatives Sören Hartmann as well as Horst Rahe, are convinced that one of the strong future growth areas in tourism will be holiday destinations that can be easily reached by train, bus, and car. Together, the joint venture therefore focuses on the Baltic and North Sea, the Alpine region and Italy growth markets at first.

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Touristik der REWE Group